► Manifesto

We don't manage Change, we reroot it

Change management consulting for
Luxembourg and France

01 - the premise

A transformation succeeds on the energy of the people who carry it, not on the solidity of the plan.

Most change methodologies are drawn as a straight line: diagnose, plan, deploy, measure, done.

We don’t think transformation works that way: it’s rarely a straight line from A to B. A plan imposed all at once rarely survives contact with reality. Concrete commitments, made together, dated, and kept over time, do.

That’s the whole premise behind The Root Loop.

“It’s not your fault if teams don’t want to change.”

It’s just that no one helped you create the right dynamic.”

02 - what it means

What rerooting actually means

We don’t reroot trees because it’s inspiring. We reroot them because climate shifts, their old ground stops sustaining them, and staying where they are stops being an option. It’s survival.

People and organisations work the same way. The instinct to protect what’s rooted: a culture, an identity, a way of doing things, isn’t dysfunction. It’s exactly what keeps a system alive long enough to be worth transforming.

03 - resistance

Listen to what resists

Resistance isn’t a bug. It’s information: about fear, exhaustion, or a power dynamic nobody named out loud. An organisation with zero resistance isn’t healthy. It’s silenced.

At the French youth justice agency (PJJ), across two regional divisions, the turning point wasn’t a communication plan. It was commitments made in workshops, to be delivered between sessions, and actually delivered. The result: less absenteeism, more enjoyment at work, better resolution of difficult situations.

Research backs this up: change strategies imposed top-down defuse only two of six recognised sources of resistance; strategies built progressively with the people concerned defuse all six (Soparnot, 2013). 

04 - the method

05 - why

Most change frameworks treat resistance as a problem to overcome and identity as something to leave behind. We don't.

 A system (a person, a team, a company) doesn’t change because a plan is imposed on it; it remakes itself, from what it already knows how to protect. That’s not a slogan, it’s the operating assumption behind every mission we run.

It’s also personal, our founder grew up in a family that worked the same land for four generations, and spent a decade learning the difference between losing your roots and moving them. That distinction is the company.

A systemic, human, structured approach

A capacity to listen as much as to frame

Multi-sectoral expertise, comfortable with complexity

Photo of Juliette Lépagnole, founder of The Change Academy

06 - our method

Our method has a name and a structure

The Rerooting Method, mapped over four phases from diagnosis to culture change.

But structure is the container, not the point.

Inside it, we come to embody change by your side: we immerse ourselves in your daily life, we capture weak signals, we adapt to your pace, your culture, your challenges.

Because change is not decreed.
It is inspired, championed, and embodied.

07 - track record

They trusted us to support their changes

Chanel

An 8-month change management engagement supporting the human and organisational transition around the opening of a new fragrance manufacturing site.

CAA

Structuring buy-in across a multi-entity transformation program.

BioMérieux

Change management for a worldwide digital transformation project, deploying Salesforce across bioMérieux’s global operations and impacting over 6,000 employees in customer service.

What I'd ask you to remember

You are not starting from nothing when you change.

You’re moving something that already exists to ground that can finally hold it.

That’s true whether you’re a 6,000-person organisation deploying a new system, or one person finally starting the thing you’ve called “someday” for ten years.

Same root system. Different scale.

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